Born in Bologna, Italy, Vacchi is heir to the IMA group, a company specializing in industrial packaging and pharmacy, and has padded his fortune with several entrepreneurial efforts including luxury watch brand ToyWatch. And since creating his Instagram in May 2013, Vacchi has built a powerful brand off what he terms the “GV Lifestyle,” which includes a clothing and accessories line and a book titled Enjoy.

A 50-year-old millionaire known for posting pictures of his luxurious lifestyle on social media has been parodied mercilessly on the internet following reports some of his assets have been seized by creditors.

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